An overwhelming number of people will check your LinkedIn, Facebook, and Twitter profiles when they are recruiting; make sure you optimise yours for success.
Understand Facebook privacy settings
There’s no need to delete your Facebook account altogether, but you
might want to restrict access to anything more than your profile picture
and bio. Privacy settings are provided, but policies change frequently,
so you’ll want to be aware of exactly what is and isn’t open to the
public before you start planning your next big career move.
If you don’t feel the need to restrict access, you can at least
filter it. Go through your photos to remove any which don’t cast you in a
particularly professional light, and make use of the setting which
prevents photos being shown on your profile before you give permission.
Fine-tune your bio
Nearly all social media profiles will include a space for you to
write out a small bio. This is often of interest to recruiters, so you
need to make sure yours gives the right impression.
LinkedIn is essentially dedicated to this purpose, so you’ll be able
to structure a complete picture of your skills, experience, and
personality. However, sites like Twitter and Facebook should never be
neglected. In the limited available space, make sure you quickly
summarise your experience, current position, and your skills. Try to
make the tone more conversational than you would on a resume.
Update your profile regularly
Anyone looking to recruit will immediately become less enthusiastic
about you if you seem to lack commitment. This is why all digital
profiles need to be updated regularly. It becomes particularly important
when looking for a new job in an area such as marketing where brand
management is key. Social media allows you to create your own personal
brand so make sure your information is up to date and your likes and
interests are transmitting a positive message.
The fact that recruiters and potential employers will check your
digital profiles actually presents an advantage for anyone willing to
optimise their digital presence. Follow these tips to ensure that you
stand out from the crowd and read our article on promoting yourself as a candidate on Facebook.